What Are Some of the Most Useful Questions for Sponsors?
22 May 2017

What Are Some of the Most Useful Questions for Sponsors?

Sponsorship research plans are designed to help event sponsors and potential sponsors better understand the target market and how to best engage with them through the even. Thus it should be more t...

10 May 2017

The Great and Not-So-Great Benefits of Sponsorships

In the past, visibility was what ruled the industry of sponsorship. It was all about the logo exposure. In fact, the bigger the logo was, the better it was for the sponsor and the sponsorship inves...

The Great and Not-So-Great Benefits of Sponsorships
The Most Important Skill Many Sponsorship Professionals Often Overlook
03 May 2017

The Most Important Skill Many Sponsorship Professionals Often Overlook

Get Back to Basics: Becoming a Fan

The whole sponsorship process often requires complex, thorough and very specific skills in order to make it a success. Along with it, there are several moving pa...

20 Apr 2017

9 Different Types of Sponsorship Structural Options

For sponsorships to work, they need to be fully tailored to the requirements and objectives of all the parties involved. Therefore, let us explore the type of sponsorship structures to help identif...

9 Different Types of Sponsorship Structural Options
5 Ways to Effectively Measure Event ROI
13 Apr 2017

5 Ways to Effectively Measure Event ROI

Events are one of the most effective networking tools for many brands and companies to drive sales leads for their businesses. However, it is not entirely easy to qualify those collected leads prim...

06 Apr 2017

Why Brand Activation During Events Is Not a Good Idea?

Companies sponsoring events usually have one goal - to instill and brand awareness in any way possible. It is therefore a common practice to try to incorporate brand activation during events. Howev...

Why Brand Activation During Events Is Not a Good Idea?
10 Things to Consider to Ensure Sponsorship
06 Apr 2017

10 Things to Consider to Ensure Sponsorship

Securing a sponsor for an event may be challenging for most sponsorship seekers as it usually require proper planning as well as diligence in order to succeed. In this article, let us explore some ...

06 Apr 2017

What Do Sponsors Look For When Evaluating Sponsorship Proposals

In the corporate world, it is very common for companies to seek for sponsorship for their events and projects. Therefore, one of the most common questions for event organizers and marketers would b...

What Do Sponsors Look For When Evaluating Sponsorship Proposals
Tips on How to Find Sponsors For Your Event
06 Apr 2017

Tips on How to Find Sponsors For Your Event

Perhaps one of the most challenging aspects of holding events is finding the funding. This is the main reason why many companies prefer to find sponsors to fund their events instead of having to ra...

06 Apr 2017

How to Measure The Return of Investment of Sponsorships

One of the main tasks of event organizers is to bring in sponsors and coordinate with all the events team members to create a successful event. It is through the event’s success will the spon...

How to Measure The Return of Investment of Sponsorships
8 Traits a Great Corporate Sponsorship Manager Must Have
06 Apr 2017

8 Traits a Great Corporate Sponsorship Manager Must Have

Handling corporate sponsorships is usually quite the difficult task as it includes various crucial moving parts in order for it to succeed. It entails convincing an individual or businesses to inve...

06 Apr 2017

8 Mistakes that Often Undermine Sponsorship Opportunities

Failing to fully capitalize and turn event attendees into leads is perhaps one of the most challenging undertaking for those who sponsor event. Learning what causes such problems would mean a great...

8 Mistakes that Often Undermine Sponsorship Opportunities